Jo Archibald

First Hawaiian Bank Milestones Campaign

In a world of overly bright bank advertising, we decided the best direction was a touch of honesty. Winner AAF Pele Award Integrated Campaign, 2017

Agency MVNP.

First Hawaiian Bank - "Let's Talk"

Big milestones take work. They often require money. And they usually benefit from some form of conversation. The result: one powerful anthem and a very proud writer (who by the way, loves writing anthems).

First Hawaiian Bank - "Private School"

Joy and reality come crashing together in this educational milestone Personally, I can relate.

First Hawaiian Bank - "Retired"

In Hawaii, grandparents are always helping out. Until their next milestone is taking a break.

First Hawaiian Bank - "Dorm"

I just sent my daughter to college. This milestone story is way too true.

First Hawaiian Bank - "Family Van"

When are you ever ready for this family milestone.

First Hawaiian Bank with Malia Jones "Mompreneur"

For moms, work life balance is a milestone in itself.

First Hawaiian Bank with Marcus Mariota "Rich"

Marcus knows how he wants to achieve his milestones—and it's not like this.

First Hawaiian Bank with Marcus Mariota "Guys Trip"

Sometimes the most important milestone for a pro quarterback is just being one of the guys.

Crazy Dream

May all your crazy milestones be checked off.

First Hawaiian Bank - Origin

Origin - First Hawaiian Bank with Marcus Mariota

When Marcus' father went into the audio recording booth, we wondered why he was having difficulty reading the script. We feared we would need hire an announcer. Then we learned that he was crying, and that the spot made him proud of his son.

Marcus Mariota for HHSAA

Hilton Hawaiian Village - The Alii

Hilton Hawaiian Village was well known for their iconic Rainbow Tower, which is easily of the most Instagrammed locations in Hawaii. But almost no one knew of their hidden gem, The Ali‘i. MVNP gave the tower a stylish rebrand to match its remodel, and launched it with a showcase video that highlighted the adult-contemporary property as well as the surrounding amenities. Bookings quickly soared and it is now one of the most coveted destinations within Hilton Hawaiian Village.

Agency: MVNP

Hilton Ali'i

First Hawaiian Bank - Kai Lenny

When you earn 5X miles on travel like 8X SUP World Champion Kai Lenny, there's a lot of world to cover.

First Hawaiian Bank - Kai Lenny "Nazare"

Kai Lenny checked off his Big Wave milestone in Portugal.

First Hawaiian Bank - Kai Lenny "Tahiti"

7X SUP Champion Kai Lenny's latest milestone keeps him above water in Tahiti.

First Hawaiian Bank - Kai Lenny "Check it Off"

Kai checks off milestone after milestone.

First Hawaiian Bank Kai Lenny "Perfect Wave"

First Hawaiian Bank - Kai Lenny "Patagonia"

Kai Lenny checks off a land before time.

First Hawaiian Bank - Kai Lenny "Local Boy"

First Hawaiian Bank - Kai Lenny "Lucky Dude"

First Hawaiian Bank - Be the One

In every crowd, there is one who will rise above the rest—the student who raises his or her hand, the worker who stays later and works harder. This campaign is dedicated to the everyday people who know success takes work, and are willing to be the one who makes it.

Thank You - First Hawaiian Bank

This anthem for our Be the One campaign was an ode to the hard work and challenges that strengthen our character and give us the strength to achieve our dreams.